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Manufacturing Day 2022

1 MIN READ

Manufacturing Day is a celebration of modern manufacturing meant to inspire the next generation of manufacturers. It’s a celebration that provides an opportunity to showcase all that manufacturing has to offer, and what it means for our country, our economy, and the lives of millions of Americans.  This year for Manufacturing Day Cambridge had the privilege of hosting students from the Francis Howell school district. These students are individuals that are interested in pursuing a career in manufacturing or are intrigued by what options exist. They were able to take a tour of the plant, and engage with a few current Cambridge employees. Our team members shared their own career paths and what their experience has been like in the manufacturing industry.  Cambridge also had internal celebrations for Manufacturing Day. We made it into a week of celebration to show appreciation for our hardworking team. In true Cambridge style we celebrated with lots of food as well as some new shirts.  Manufacturing Day is a great way to engage the community and work on our goal of bringing glory and dignity to manufacturing. If ...

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What to expect on the journey to be SHARP Certified

3 MIN READ

Achieving SHARP certification (Safety and Health Recognition Program) is one of the most prestigious honors a small business can receive. SHARP recognizes small businesses that have used OSHA's consultation program and have shown they have operational excellence when it comes to safety.  Cambridge first heard of SHARP through MODOL and the Missouri On-Site Safety and Health Consultation. We are a culture that puts safety first so we became very interested in SHARP certification.  How Does a Business achieve SHARP certification? Obtaining SHARP certification is a serious undertaking that requires dedication from internal staff and an investment of time and resources to achieve success. To start, you can: - Request a consultation visit that involves a complete hazard identification survey by calling 573-522-SAFE or filling out an On-Site Application - Involve employees in the consultation process - Correct all hazards identified by the consultant - Implement and maintain a safety and health management system - Agree to notify your state Consultation Project Office before making any working changes or introducing new hazards into the workplace.    Planning for success means planning for obstacles When we decided to begin this journey, we knew it was not going to be accomplished quickly ...

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Move from Presenting to Selling for Improved Sales Results

3 MIN READ

Have you ever found yourself in this situation? You go to a meeting ready to engage in a discussion and you wind up listening to a presentation that includes a massive data dump. I’ve heard it called “death by PowerPoint.” Entering into a customer meeting with your presentation deck provides the presenter with a comforting safety net but often times misses the mark in allowing one to build real momentum in understanding the customer’s core challenges and their primary need for the solutions that you and your firm can provide. In an effort to provide the attendees with as much information as possible, we often times miss the opportunity to truly engage with our customers on the topics that are most important to them. Selling Photo - Cambridge Air Solutions Presentations are great when you are engaged in an educational session and your audience is seeking educational content especially as it relates to new concepts, new product categories and ongoing educational agendas with your listeners. Educational sessions lend themselves well in these types of situations. Presentations are dramatically different than selling situations. Selling situations require an entirely different approach by sales professionals. Our customers are served better when we “Lose the PowerPoint.” Drop the presentation. Don’t even bring it with you. Instead, enter the meeting with a note pad and a pen with a desire to help your customer identify their challenges and a determination to understand whether or not you are able to assist them. Enter your customer meetings with an honest desire to capture your customer’s input. Enter the meeting, prepared to ask the right questions necessary to gain understanding of your customer’s struggles. Where there is struggle or complexity, there may be a need for you and your company’s solutions. ESTABLISH RAPPORT QUICKLY Getting a meeting started with positive energy requires your confidence and comfort level. Honestly believing deeply that what you have to offer can help your customer achieve a better life for themselves and their organization provides you with a calm, clear head. You are not seeking to sell anything. You are seeking information. Your success in the meeting is based upon your desire to help. You are here in this meeting today to determine if you can assist the customer. You are in the meeting to diagnose complexity, complication and struggle. Where there is a struggle, there is an opportunity. UPFRONT CONTRACT – ASK UPFRONT FOR A DECISION AT THE CONCLUSION OF THE MEETING At the conclusion of the meeting, I’d like for our customers to decide if we should continue working together on potential solutions, be they products, services or both. The key to the upfront contract is that it is okay for the customer to say no. No is an acceptable answer. It prevents the unnecessary customer chase we can often find ourselves in with customers that are not ready to engage you and your company. The customer is in control. 30 SECONDS of AUTHORITY - We help mechanical contractors improve their operating margins on space heating and ventilation applications in warehouse & industrial manufacturing facilities. With over 35,000 installations and over 2 billion square feet served, CEI has a wealth of application specific installations to assist mechanical contractors in delivering solutions for their customer. For 53 years, we have supported our mechanical contractor partners with heat and air load analysis basis building conditions and have recommend inherently safe, highly, energy-efficient and lowest total installed cost equipment for their building’s HVAC designs to help contractors win projects. ASK THE RIGHT QUESTIONS 1.) Understand the Past - What have they tried in the past? How has it worked for them? What do they like about it? What do they not like about it? What, if any, challenges have they had with their past approach? Based on their experiences what could be improved upon? 2.) Understand Their Present Situation - What are they doing now? Are they currently reviewing other solutions? What are you looking at and why? Are they open to additional alternative solutions? What additional challenges or obstacles are there now that we need awareness of? 3.) Envision the Future & A Successful Outcome - What would the customer like to change/fix? What does success look like for the customer? What is the financial impact of a successful outcome? Can the customer quantify the value of the solution? Who benefits from a successful outcome? The best sales people ask the right questions. They resist the urge to sell products and services prior to learning about the customer’s specific challenges. The above list is by no means the best questions to ask in every situation. Each person must work on these with their own teams for alignment. Rather than going in armed for bear with information decks, formal presentations and the latest marketing brochure, consider going in completely bare with your own desire to help. Lose the presentation and build confidence through a probing conversation. Try not to prescribe the medicine until you’ve done the thorough diagnosis of the conditions, the challenges, the problems that customer is facing. I would welcome your feedback and your list of key questions that you feel promote great conversations with your customer base. We can all benefit from improving our own line of questioning to unpack the value that the customer is seeking. Thank you for sharing your thoughts on the topic with our subscribers.