Patten CAT is a 4th generation Caterpillar sales and service organization that began back in 1933. Their relationship with Cambridge Engineering heating products started in 2005 when they purchased their first Cambridge S-Series unit to retrofit a less efficient heating system at their Oglesby, IL location. Fast forward 12 years later and Patten has over 25 Cambridge units heating 6 of their locations throughout the Chicagoland area.

Have you ever found yourself in this situation? You go to a meeting ready to engage in a discussion and you wind up listening to a presentation that includes a massive data dump.

One might describe the Sales Cycle as the time it takes to obtain an interested prospect through a customer purchase order and finally through the ongoing post-purchase customer engagement. If you look at the Sales Cycle in 3 stages, you may find it easier to look for waste in the sales process. Waste will reveal itself in time, motion, over processing and/or wasted human potential of associates.