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How do you answer “What do you do?”

2 MIN READ

This post was guest-authored by Doug Eisenhart, VP of Sales, Service and Marketing at Cambridge Engineering.

How do you answer "What do you do?" 

Changing perspective might be your game changer. It certainly was ours.

“Helping Leaders Create Better Working Environments for Hard Working People” is the message on the home page of our website. It signals for the reader, the answer to the question, “What is it that you do?” For years, we answered that question by saying that we are an HVAC manufacturer. Technically, that is true - however, “What we do” is help business leaders support their people by delivering a system along with our equipment that creates comfort and well-being for an organization’s most valuable asset – their people.

Leaders support their people through comfortable indoor temperatures? How?

Facility and operational leaders can make an impact on an employee's health and employment satisfaction by focusing on the quality of the environmental conditions in which they are working. In our HVAC world, it’s about providing fresh outside air ventilation for improved indoor air quality (IAQ) to evenly heat manufacturing and warehousing spaces during the winter months and to provide cooling during the summer months. To provide an example, in our own manufacturing facility, we know the toll that the hot and humid St. Louis summers have on our people and are taking the steps to install and operate a two-stage (Indirect/Direct) evaporative cooling system to lower temperatures in our factory. These evaporative cooling and ventilation units will boast a dramatic operational cost difference compared to traditional mechanical or DX cooling systems, but that is merely a perk to making the plant temperature more comfortable for our employees. More comfort translates into more joy at work. More joy means more people engagement, more employee genius and more fun.

The difference between “What you do?” versus “Who you do it for?”

In Patrick Lencioni’s book "The Advantage,” he challenges business leaders to invest significant time in the development of organizational health. Patrick states, “an organization’s health trumps all strategy.” We agree wholeheartedly. While we work on sales and technological strategy, we recognize that our work on organizational health is first and foundational.

We talk about organizational health frequently. We invest in organizational health continuously through our lean methodology that includes daily meetings with the whole organization and a time commitment made to improving things every day. The organization blocks time out for everyone to work on improving their job daily. This time commitment to improvements as a daily rhythm puts people in contact with one another to solve problems and collaborate on solutions.  Whether a process improvement, safety improvement or product improvement, we are working to improve the quality of our customer’s experience with our brand. Ultimately, a better working environment translates into superior quality and performance of our products for our customers. One’s working environment can have a big impact on the organization.

We welcome business leaders to come visit us in Chesterfield and share your great ideas on how you are investing in better working conditions for people. Come and see us and let’s continue the conversation.